The acidic libation known as "Coca Cola", strong enough to remove corrosion from a car battery, is not my cup of tea as it often leaves me with heart palpitations and inordinate amounts of gas.
Yet...show me billboard after billboard with oversized stills of the rich brown liquid, commercials featuring happy groups of beautiful people chugging the stuff, or let me hear a steady stream of radio ads that go on and on about the deliciousness of Coca Cola- and I suddenly have to buy one.
So, Coca Cola's strategy to bombard the public with ads is definitely successful: )
This strategy also seems to work with pop stars. I'm not a huge fan of Taylor Swift or Rhianna's music but because it's on the radio all the time- I do listen to it and know pretty much every word to every song they've made.
So, I get it- bombarding the public works.
Is the same true of writers?
I guess it must be?? Then again, I don't know...
There are writers on Twitter who tweet advertisements about their work, other people's work, writing advice, etc... literally around the clock, like five to ten times every hour of the day.
I see tweets in which they announce their stats, how many more "Likes" they need to reach a "fan" goal, constant requests that their work be shared- and I totally get what they're doing- that's why I sometimes Retweet their requests.
The thing is, while bombarding the public works for Coca Cola and pop stars like Rhianna, when writers use free community-oriented tools such as Facebook and Twitter (as opposed to purchased commercial spots) to aggressively self-promote, it strikes me as a bit fake.
Maybe I'm wrong and this is the right way for a struggling writer to hustle/advertise their work- I honestly don't know. But something about it rubs me the wrong way.
For example, I like following actors on Twitter. But if an actor only tweets about their upcoming projects and the productions that their friends are working on- I start seeing them as an advertising machine and not a person, so I unfollow them.
The same is true of writers- I've unfollowed a couple of them because it's just too much. While their blog post, "How to Edit Your Manuscript!" was really interesting when I read it last week, seeing them tweet about it for the twentieth time in two days feels like overkill.
Again, though I'm annoyed, I completely understand what they're doing...they're working hard to promote their work to new Twitter followers.
So, I'll be honest. At this point, I'm starting to feel confused about how to promote my work.
I don't want to leave people as annoyed as I feel when I follow a writer and see a steady stream of self-promotional tweets as opposed to proof that they are an interesting and witty human being who does things other than write.
On the other hand, I see the logic in Coca Cola style advertising, but I think what really makes their style of advertising successful is the money that they put into it.
Yes their ads are always in our face but they're appealing. Their ads, often featuring celebrities, are funny and entertaining, so instead of coming across as obnoxious- Coca Cola, first, makes us laugh and then makes us thirsty.
So, I guess I have to think of an inexpensive way to entertain people while bombarding them with my work.
Good God, I'm tired just thinking about all of this.
I need an agent...and a coke.